Jo Iijima's work is a vibrant tapestry of cultural influences, digital experimentation, and a unique approach to design. His portfolio showcases a bold and playful aesthetic, blending Japanese aesthetics with a global perspective. Iijima's philosophy on design is one of authenticity and emotional expression, a refreshing take in an era dominated by AI-generated aesthetics.
A Cosmic Perspective
Iijima's design philosophy is deeply rooted in his diverse experiences. His work is a fusion of memories from various cities, from the neon-lit streets of Tokyo to the vibrant signs of Hong Kong. This cosmic perspective is evident in his use of chromatic Kanji lettering, acid-bright layers, and Riso-printed strawberries, creating a unique visual language that transcends any single city's influence.
A Non-Linear Journey
Iijima's journey to becoming a designer was not a straightforward path. He started with fan art and album covers, using Adobe tools around 2019. However, he soon realized that following a conventional career path didn't align with his true self. This led him to create personal work, exploring music projects and cultural subjects that resonated with his audience. This shift in focus brought a new level of enjoyment and authenticity to his work.
Embracing Imperfection
Iijima's design process is a blend of digital techniques and analogue tools, such as Risograph printing, laser cutting, and photography. He introduces texture and imperfection into his work, as seen in the Strawberry Riso Zine, where the slight registration drift of the Risograph adds a unique charm. This approach to design is a deliberate contrast to the smoothness often associated with AI-generated content.
Exaggeration and Surprise
One of Iijima's key principles is the use of exaggeration and surprise in his designs. He aims to create a spark of joy and a lasting impression, ensuring that his work stands out. This approach is particularly relevant in a world where AI is smoothing out many design elements, making Iijima's work even more valuable and human-centric.
The Future of Design
Looking ahead, Iijima sees his design practice evolving. He is drawn to printed objects and physical interactions, appreciating the sense of imperfection that feels alive. His music and cultural projects will continue to be a central focus, and he embraces the idea that design is a continuous journey, a memory from the far future waiting to be discovered.
